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Retailer/Sports Equipment
Challenger Brand Molten Wades Into The Asian Football Scene
May 8, 2018
Japanese sports equipment brand Molten is making a beeline for the continent’s football scene, sealing an Official Match Ball deal with the Asian Football Confederation (AFC).
Kelantan FA Struggles To Stay In MSL
January 17, 2018
The Kelantan FA (Kafa) is struggling to reach a budget of US$2.52m required to finance its football team for the upcoming Malaysia Super League (MSL) season.
Chennai Fixes The IPL Void With A State League, Attracts Several Big Partnerships
August 22, 2016
With powerhouse Chennai Super Kings serving a two-year suspension from the IPL, a new T20 cricket tournament - the Tamil Nadu Premier League (TNPL) - has filled the…
Japan Airlines (JAL) Banking On Global Sporting Partnerships
August 7, 2015
World basketball governing authority, FIBA, has secured a new global sponsorship deal with Japan Airlines (JAL) until the end of 2016.
Peugeot Announces Djokovic As Global Ambassador
January 10, 2014
World number two Novak Djokovic has signed a three-year deal to become a global ambassador for French automobile manufacturer Peugeot.
