January 14, 2025
South Korean multinational chain of bakeries and cafe Paris Baguette has become the latest partner of Premier…
May 7, 2024
Saudi Arabia’s largest coffee chain Barn’s have become the latest brand to partner the Esports World Cup…
July 28, 2016
With Baseball cementing its status as the most popular sport in Japan, some of the nation’s biggest corporate players - in gaming, sports nutrition, real estate, restaurant operations…
May 18, 2015
Two things happened in Pakistan this week which augur well for the South Asian market, after years of commercial decline in the Sport space.
March 9, 2015
The 27-year-old Hallyu star, who had a string of television drama hits in Moon Embracing The Sun and My Love From The Star, has become the global ambassador…
February 14, 2014
Restaurants in China should collaborate with Tencent’s WeChat to be the mobile platform of choice to provide basic services to their patrons.
December 17, 2013
Fresh from spending a whopping Rs 25 crore (US$403,500) to release the 3D version of Bollywood classic Sholay, the Sippys are in the process of launching full-fledged merchandise…
September 19, 2013
Ahead of their debut season, Bengaluru FC, the South Indian city’s latest I-League club has announced their tie-ups with local partners.
August 2, 2013
Brazilian football legend Pele has agreed to be the latest global brand envoy for restaurant chain, Subway.