Retailer/Foodstuffs

Japanese Supermarket Chain Don Don Donki Snags A Bruno Mars Endorsement

August 22, 2024

Japan’s Don Quixote supermarket chain, known as Don Don Donki across the region, has struck a…

Badminton Star PV Sindhu's Stock Rises In India’s Sponsorship Market

March 8, 2017

While male cricketers such as M.S. Dhoni and Virat Kohli have been dominating the Indian sponsorship market, however, shuttler PV Sindhu has been rewriting the script for the…

ASN ANALYSIS: Activation Scorecard for SEA Games Sponsors (Part 2)

June 19, 2015

ASN continues its dissection of the sponsor activation in and around #SEAGames15, examining the creativity and effectiveness of the family of companies using the multi-sports event as a…

Singapore Youth Swimming Attracts Domestic Sponsorship

March 16, 2015

Domestic financial institution, Singapura Finance, has inked a six-figure deal to become the new title sponsor of the annual Singapore National Age Group Swimming Championships for the next…

Brand New Media Ventures Into Philippines Online TV Industry

December 5, 2014

Sydney-based global digital media and content marketing firm Brand New Media and major Filipino broadcaster TV 5 are slated to launch 4ME, a multi-channel Internet TV Network in…

NTUC FairPrice Jumps Into SEA Games Partnership

June 25, 2014

Singaporean retailer NTUC Fair Price has become a tier-one sponsor of the 28th South-east Asian Games, which will be hosted by the island-state in 2015.

FEATURE: Branded Content Channels On The Rise In Singapore

October 1, 2013

Singapore loves to be first in any and all of her endeavours, and now some home-grown Singaporean companies are leading the charge into brand-owned online content