reliance jio

Jio Continues Backing IPL franchise Punjab Kings

March 28, 2024

Reliance Industries owned Jio has renewed its deal with IPL franchise Punjab Kings (PBKS) for the…

Google Pumps US$4.5b Into Reliance Jio Platforms

July 18, 2020

Google has become the latest major investor in the Reliance Industries-owned digital technology firm Jio Platforms,…

Facebook Pumps A Massive US$5.7b Into Reliance Jio

April 23, 2020

Facebook has paid US$5.7 b for a stake of around ten per cent in Jio Platforms,…

Jilted Vodafone Sharpens IPL Ambush Marketing Tactics

April 9, 2018

In a move that smacks of jilted jealousy, Vodafone - India's second-largest phone telco - has gone on the ambush marketing route in a bid to upstage replacement…

Logo Mayhem Diminishes IPL’s Effectiveness

May 23, 2017

The IPL is one of the most lucrative sporting properties in Asia, but in an effort to pack as much branding as possible onto the teams, many advertisers…

India’s Big Brands Hop on Bieber Mania

May 10, 2017

BieberMania is in full swing in Mumbai tonight with the DY Navi Patel Stadium expecting a sell-out 70,000 for the Canadian pop sensation’s first show in the country.

Twitter Joins IPL's Fierce Digital Rights Race

October 17, 2016

The race for Indian Premier League’s digital rights has intensified with social media giant Twitter poised to join the pack of corporate heavyweights.