The world's leading energy drink Red Bull has begun to increase its presence in Vietnam, but it has drifted away from its usual high-octane portfolio of adrenaline sports…
While many Asian tourist boards measure themselves on archaic metrics, Tourism Malaysia has sealed a multi-dimensional deal with La Liga to stay ahead in a heavily competitive tourism…
With the rise of urbanisation and increasing disposable incomes in Asia’s emerging markets, the continent is tipped to be the primary growth hotspot for non-alcoholic beverage drinks in…
Brazilian football star Neymar is set to join the likes of David Beckham, Bruce Willis and George Clooney, after sealing a global brand endorsement deal with popular Italian…
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