Rakuten

India’s Paytm Bats Ahead With Big Cricket Partnerships

March 13, 2018

The Board of Control for Cricket in India (BCCI) has announced a partnership with Paytm, no stranger to big cricket deals.

Rakuten Nabs Another Major Sports Shirt Sponsorship Deal

September 26, 2017

In a move to raise its global awareness, Japanese e-commerce giant Rakuten has added reigning NBA champion Golden State Warriors to its blockbuster match kits portfolio.

Napster-Rakuten Gear Up For A Streaming Challenge In Japan

June 5, 2017

Japan’s reluctance to adopt music streaming platforms has been a conundrum for media observers but the format may gain momentum after Napster and Rakuten announced a major partnership…

La Liga President Javier Tebas opens Singapore office

La Liga beats EPL, Serie A Into SEA; Dislodges Bundesliga

March 25, 2017

Why has one of the world's biggest football leagues just set up in one of Asia's smallest football audience countries? We look behind the scenes of La Liga's…

Rakuten Signs FC Barcelona Sponsorship To Correct Business Reverses In Europe

November 15, 2016

One of Europe's most coveted football shirt sponsorship deals turned into a dramatic turf war in the last quarter, with e-commerce rivals Alibaba, Amazon and Rakuten all fighting…

Vissel Kobe Joins The Rakuten Empire

December 9, 2014

Japanese e-commerce giant Rakuten has become the new owner of J-League football team Vissel Kobe after buying all the shares of the team's holding company, Crimson Football Club…