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Rakuten
Rakuten Backs FC Barcelona For One More Season
November 5, 2020
Japanese ecommerce leader Rakuten has renewed its shirt sponsorship deal with FC Barcelona for the 2021/2022…
AirAsia Backs Revamped Davis Cup; Looks For Value With Global Sporting Deals
October 1, 2019
AirAsia will partner the revamped Davis Cup finals (renamed Rakuten Madrid Finals) for the next two years as the Malaysian carrier eyes more global sporting properties for its…
Japan’s Rakuten Plots Ambitions With Original Entertainment Offerings
August 27, 2019
Rakuten has outlined plans to leverage on a partnership with film production house, The H Collective, for the various businesses under its portfolio, including its ad wing.
Rakuten Sees Brand Awareness Increase 300% Via Golden State Warriors
August 7, 2019
The chief executive of Rakuten’s Americas operation has revealed that the Japanese e-commerce giant is keen to extend its deal with the Golden State Warriors.
Basketball Sponsorship Reigns In China and the Philippines
August 2, 2019
The high-profile partnership between Tencent and the NBA in China should encourage more brands to capitalise on the many other opportunities that exist across the Asian basketball industry,…
Japanese e-Commerce player Mercari Poised To Own Majority Stake In Kashima Antlers
July 31, 2019
Japanese e-Commerce company Mercari has announced an agreement to purchase a controlling stake in J-League club Kashima Antlers, the reigning AFC Champions League winner.
Rakuten Invests Deeper Into Sport With Own OTT Platform
June 15, 2019
From international Sponsorship positions to team ownership and now its own content platform, the leading Japanese eCommerce platform Rakuten is spreading its roots deeper and deeper into the…
Rakuten Adds Davis Cup to Its Portfolio
June 6, 2019
Japanese e-commerce giant Rakuten has inked a multi-year deal with the International Tennis Federation (ITF) to become the global presenting partner of the revamped Davis Cup.
Rakuten Shows Barcelona What Smart Stadiums Look Like
January 17, 2019
E-commerce major Rakuten - shirt sponsor of FC Barcelona - has revealed that the stadia of its two Japanese sports teams will operate on fully cashless systems from…
FC Barcelona Eyes Emerging Indian Football Market
January 10, 2019
Football powerhouse FC Barcelona are eyeing the Indian market as a key aspect of future global expansion, according to the club’s APAC Managing Director Jordi Camps.
