PV Sindhu

Visa Continues Backing 96 Olympians Despite Tokyo 2020 Delay

March 31, 2020

Visa has taken the noble decision to extend the backing of its extensive global roster of…

India's Emerging Female Athletes Challenging Endorsement Establishment

September 25, 2018

There is a new generation of young Indian athletes, predominantly females, attracting brand endorsements at levels that are beginning to challenge the overpowering dominance of cricket endorsements.

PepsiCo Looks For Better Value With KOLs In India’s Sponsorship Market

October 26, 2017

PepsiCo India recently parted ways with Indian cricket captain Virat Kohli and will look towards KOLs for brand endorsements instead of opting for 'traditional' celebrities.

Media Spending Fuels India’s Sport Sponsorship Market In 2016

March 20, 2017

Media spending was the biggest single driver of the Indian sports sponsorship market in 2016, increasing by almost 25% and accounting for over half of the total, new…

Badminton Star PV Sindhu's Stock Rises In India’s Sponsorship Market

March 8, 2017

While male cricketers such as M.S. Dhoni and Virat Kohli have been dominating the Indian sponsorship market, however, shuttler PV Sindhu has been rewriting the script for the…