Prudential

Prudential Invests In K-Pop With SuperM Collab

January 8, 2021

The Asian arm of insurer Prudential has become the first life insurance company in Asia Pacific…

Prudential Plugs Latest Mobile App With Comedic Short-Form Content In Singapore

May 1, 2020

Prudential has teamed up with local comedian Michelle Chong as the insurance company launched Pulse app,…

Prudential Shifts Into Cycling in HK: Insights

March 9, 2019

Prudential has become the title sponsor of international cycling series Six Day at Hong Kong Velodrome Park in a two-year deal reportedly worth US$600k as the circuit debuts…

Singaporean Millennials Can’t Recall SEA Games Sponsors

August 29, 2017

A massive 84% of Singaporean millennials are unable to recall the names of brands partnering the ongoing SEA Games in Kuala Lumpur, according to research from micro-survey app…

Prudential raises bar on concert investment in Asia: Partners Rolling Stones Asian Tour

December 9, 2013

Prudential Corporation Asia, alongside its asset management subsidiary Eastspring Investment, has secured title sponsorship of the legendary rock band’s ‘14 On Fire’ tour.

Prudential sponsors Singapore broadway musical series

January 25, 2012

Insurance company, Prudential has become a major arts sponsor in Singapore and will partner three broadway musicals over the next three years.

New Sponsors New Format for Prudential Astro Masters

April 14, 2009

The Prudential Astro Masters golf tournament is set to return in 2009 with new sponsors and a new format. The Malaysian tournament is made up of 21 separate…