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Pro Kabaddi League
Red Bull Inks Fresh Partnership With Pro Kabaddi League (PKL)
October 22, 2024
With the explosive growth of the energy drink market in India in recent years, Red Bull…
Pro Kabaddi League’s (PKL) Franchise Patna Pirates On A Sponsorship Spree
November 1, 2023
Pro Kabaddi League (PKL) franchise Patna Pirates have been on a sponsorship spree, securing new deals…
Chinese Sponsor Backlash Short-lived in India: Smartphone Brands To Reboot Marketing Spend
July 24, 2020
Chinese smartphone and electronics brands such as Xiaomi, Vivo, Haier, Oppo and OnePlus are set to…
Pro Kabbadi League Set To Bring In US$50m+ Revenue This Season
October 5, 2018
Star India, the principal owner of Pro Kabbadi League (PKL), is likely to earn US$54.3m in revenue from the sixth edition of the tournament beginning this weekend. The…
PKL Strengthens Claim As South Asia's Cult Favourite
July 4, 2017
Sponsorship revenue for Pro Kabaddi League (PKL) has risen 320% and the number of advertisers has increased by three-fold in its fifth year, according to a leading Star…
Vivo Sprints Ahead In India’s Sports Sponsorship Market
May 9, 2017
Chinese handset brand Vivo has clinched a five-year title sponsorship deal worth a record US$46.6m with the Pro Kabaddi League (PKL).
Star India Ups The Ante In Kabaddi Investment
March 27, 2017
Not many would have expected Kabaddi to be a blockbuster in India’s sports industry but the Pro Kabaddi League (PKL) will see principal owner Star India doubling its…
Sponsors Gear Up For Kabaddi World Cup
October 6, 2016
The third edition of the two-week long Kabaddi International World Cup, which commences on October 7 in Ahmedabad, has scored a slate of five sponsorship deals, thanks to…
Indian Sporting Scene Boosted By Branded Partnerships
June 30, 2016
More brands in India are associating with homegrown sports properties such as Pro Kabaddi League (PKL) and Indian Super League (ISL) as they attempt to engage consumers.
South Indian Film Star Plugs Pro Kabaddi
January 25, 2016
The blurring lines between the cinema industry and professional sport continues in India as Star Sports Pro Kabbadi snags 31-year-old actor Rana Daggubati as its latest brand ambassador.
