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Prada
Prada Scores Endorsement With K-pop girl group aespa’s Karina
September 6, 2024
Italian luxury label Prada has trod a familiar path; securing an endorsement deal with K-pop girl…
Prada Zooms In On Sport Partnerships In China
July 21, 2023
Italian luxury brand Prada has amped up the glamourous stakes of the 2023 FIFA Women’s World…
Prada Jumps On The K-Pop Bandwagon With Enhypen
June 15, 2023
Italian luxury brand Prada has named K-pop boyband Enhypen as its latest celebrity brand endorsers. Earlier…
Report: Western Luxury Brands Slow To Embrace Digital In China
March 9, 2017
Chinese luxury shoppers are the possibly the most tech-savvy consumers in the world.
INTERVIEW: CHINA MUSIC PROMOTER REGGIE BAPE TALKS TO ASN ON BRANDS AND SPONSORSHIP
June 2, 2014
Continuing our series of interviews from the recent Music Matters conference in Singapore, ASN gets under the skin of Reggie Bape, one of the most impassioned indie and…
