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Southeast Asian E-Commerce Platform Zalora Dial Into Podcasts
May 7, 2021
Southeast Asian e-tailer Zalora is ramping up its branded content game by launching Zalora Talks, a…
Under Armour Rejigs Marketing Plan; Bets Big On In-House Branded Content
January 18, 2020
Sportswear brand Under Armour is poised to intensify its Branded Content spends with a new global…
Spotify Ties Up With Unilever On Voice-Led Branded Campaigns
May 7, 2019
Spotify has begun testing voice-enabled audio ads for one of its own podcasts as well as a branded playlist from FMCG giant Unilever.
Spotify’s Recent Podcast Acquisitions Signals Its Diversification Plans
February 13, 2019
Spotify has made two recent major acquisitions in podcasting, outlining the streaming platform’s future business model.
