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PIF
Esports World Cup Foundation Partners CR7 For EWC 2025
June 16, 2025
PIF backed Esports World Cup Foundation (EWCF) has struck a global brand endorsement deal with Cristiano…
Saudi Arabia’s Public Investment Fund (PIF) Backs Upcoming FIFA Club World Cup
June 10, 2025
Ahead of the upcoming FIFA Club World Cup (CWC) this weekend, Saudi Arabia’s Public Investment Fund…
Saudi Arabia’s Public Investment Fund (PIF) Partners Concacaf
August 26, 2024
Ahead of the next FIFA World Cup, Saudi Arabia’s Public Investment Fund (PIF) has partnered Concacaf,…
Saudi Arabia’s Public Investment Fund (PIF) Backs ATP In Latest Deal
March 6, 2024
Another week, another deal seems to be the mantra for Saudi Arabia’s Public Investment Fund (PIF)…
Saudia Arabia’s Public Investment Fund (PIF) Dives Into E-racing
January 31, 2024
Saudi Arabia’s Public Investment Fund (PIF) has announced a new partnership focusing on a trio of all-electric…
Saudi Arabia Ramps Up On Sports Sponsorships
November 11, 2022
Despite widescale accusations of sportswashing in the media, Saudi Arabia continues stamping its mark in the…
