Philippine Basketball Association (PBA)

Honda Reinforces "Energetic" Values With Major Basketball Deal

October 22, 2020

Honda Philippines, the nation’s leading motorcycle manufacturer will renew its deal as the main sponsor for…

Basketball Sponsorship Reigns In China and the Philippines

August 2, 2019

The high-profile partnership between Tencent and the NBA in China should encourage more brands to capitalise on the many other opportunities that exist across the Asian basketball industry,…

China’s UnionPay Nets Landmark Basketball Deal In Philippines

July 13, 2019

UnionPay is backing the Philippine Basketball Association (PBA) after inking a season-long deal reportedly worth US$225k to become the league’s first official payment partner.

Telco Solidifies Its Content Game In The Philippines

April 4, 2016

CloudFone, a leading homegrown smartphone and tablet brand in the Philippines, has secured a multi-year marketing partnership with the National Basketball Association (NBA).

Luxury Watchmaker Clocks Its First Deal In Philippines

February 11, 2016

The Philippine Basketball Association (PBA) Professional League will soon have the official timekeeping services of Swiss luxury watch brand Tag Heuer, following a three-year partnership deal.

Philippine Basketball Gets Moneyball Makeover With Sportradar

October 1, 2015

The Philippine Basketball Association (PBA) has partnered with Sportradar, which becomes the sporting authority’s official data partner.

Yakult Expected to Sponsor Philippines Basketball

November 20, 2008

A representative of the Philippine Basketball Association have said a sponsorship deal with Yakult is virtually a done deal. Yakult is expected to begin as the national team's…