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Budweiser Lights Up EPL Coverage on Star Sports: Increases Depth in Football

August 23, 2019

Budweiser 0.0, AB InBev's new 'lite' non-alcoholic beer, is partnering Star Sports to deepen their relationship with European football, especially the Premier League.

Volkswagen "Believes in the Power of Good Content"

August 17, 2019

Global auto brand Volkswagen is still a challenger in Asia, and its latest content play in India is a reflection of how its spending cleverly in the channel…

PHD Gets Inventive With AI For Lux Campaign In China

May 3, 2017

PHD China - the Omnicom Media Group agency - is banking on artificial intelligence (AI) to enable the integration of content consistently across multiple online video channels.

ASN INTERVIEW: Filmmakers & Media Agencies Getting Real About Asia’s Branded Content Market

September 18, 2015

Branded Content has been a buzzword in the Asian creative industry over the past few years…However, the 64m dollar question remains as to whether the industry is fuelling…

FEATURE: Much ado about Chang. New Thai alcohol legislation seemingly inconsistent

September 23, 2014

While the Thai government has recently announced the tightening of the “Alcohol Control Act (2008)”, including a blanket ban on alcohol sponsorship, recent events are already creating question…