Pharmaceutical/Traditional Medicine

Tiger Balm Scores Regional Partnership With FC Bayern Munich

August 5, 2024

Popular Singaporean pain relief brand Tiger Balm has struck a regional partnership deal with Bundesliga behemoth…

Another Pharma Backs a European Football Giant: Two Horse Race Forming

November 1, 2018

Chinese FMCG and Pharma brand Yunnan Baiyao has entered into a regional partnership deal with the world leading football club, FC Barcelona.

Leading Korean Ginseng Brand Surprises By Backing International Emmys

December 13, 2016

In recent years, Hallyu stars such as Lee Min-Ho and Song Joong-ki have driven the popularity of Korean ginseng-based drinks across Asia…now a similar plan has taken root…

Sponsors Gear Up For Kabaddi World Cup

October 6, 2016

The third edition of the two-week long Kabaddi International World Cup, which commences on October 7 in Ahmedabad, has scored a slate of five sponsorship deals, thanks to…

New Indian Boxing Event Punches Above Weight On The Sponsorship Front

July 12, 2016

The WBO Asia Pacific Super Middleweight Championship featuring Indian boxer Vijender Singh’s debut pro fight in New Delhi this Saturday, is turning out to be a promising new…

Bangladesh Cricket Star Bats For Huawei In Home Market

April 8, 2016

Chinese telco giant Huawei, which is aggressively expanding in South Asia, as added another celebrity endorser in its formidable kitty by bagging a partnership with Bangladeshi cricketing star…

Saina Nehwal Nets A Huawei Endorsement, Just Like Leo Messi

March 31, 2016

Huawei’s Honor series is banking on Indian badminton star Saina Nehwal’s popularity as it plans to increase its market share in the nation’s booming mobile market.