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P&G (Procter & Gamble)
Unilever Displaces P&G at South Asian Pre-Eminent Sports Platform
June 15, 2021
Unilever have cemented its partnership with the Pakistan Cricket Board, as Surf Excel became the official…
Gillette Back (Hairless?) Chinese eSports Stars To Reframe Market Shrinkage
May 11, 2019
The world's leading razor brand, Gillette, has launched a marketing campaign with a basket of five Chinese eSports professionals... but do any of them really shave?!
Pantene's Marvel Play in China: Signal of "G-Localisation" Partnerships
April 17, 2019
Pantene and Marvel have collaborated on various co-branded haircare products for China, the most recent being the '3 Minute Miracle’ conditioner to coincide with the latter’s first female-led…
FMCG Giant P&G Gets Techy With Consumer Insights
January 11, 2019
FMCG giant Procter & Gamble (P&G) is melding consumer insights and new technology to create goods and services that combine “what’s needed with what’s possible” according to chief…
Chinese FMCG Brands Reign Supreme On Home Turf
June 21, 2017
China's urban FMCG market grew 3% to about US$190bn in 2016 and Chinese brands were the main beneficiaries as they captured greater market share at the expense of…
Pantene Spend On The Slide; Still Shuns Sport While Competition Diversifies
April 7, 2017
Pantene has made yet another investment into 'Non-sport' sponsorship platforms. The endorsement of a Filipina teen soap star adds to what looks like an unhealthy obsession with an…
Barcelona Eyes Vietnam Next For Asian Expansion
March 1, 2016
According to publisher VnExpress, reigning UEFA Champions League holders FC Barcelona will soon partner Vietnamese corporations as it widens its commercial reach in the continent.
ASN Interview: Former P&G executive Declares "Inevitable" Shift to Non-Traditional Media
December 18, 2015
In the competitive beauty industry, a recent trend has seen brands entering a no-holds-barred race in Non-traditional media spend as they wrestle for supremacy in Asia.
Has SK-II Struck Gold In The Branded Content Game With Beauty Bound Asia?
November 23, 2015
With APAC’s cosmetics market anticipated to reach USD126.8b by 2020, brands in the category have been courting consumers through various channels, more so in non-traditional spaces as celebrity…
Patriotism Reigns In Tokyo2020 Domestic Sponsorship Scene
August 21, 2015
Japan Post Holdings Co has become the 18th official partner on the Tokyo 2020 Olympic and Paralympic Games second-tier domestic sponsorship bandwagon.
