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Petrochemical/Paint
Asian Paints Scores Landmark Team India Cricket Deal
December 2, 2025
Major Indian paint brand Asian Paints has struck a deal with the BCCI to become Team…
Asian Paints Secures Star Cricketer’s Virat Kohli Endorsement
April 8, 2024
India’s leading paint and decor company Asian Paints has secured the endorsement of Indian star cricketer…
Vietnam’s Mykolor Treads Tried and Tested Route With Regional Football Sponsorship
August 24, 2023
Vietnamese paint brand Mykolor has secured a deal with the ASEAN Football Federation (AFF) to become…
Nippon Paint Backs India's Emerging Pro Volleyball Scene
January 8, 2019
Nippon Paint has come on board as an associate sponsor for the first two seasons of the upcoming Pro Volleyball League, reportedly in a deal worth US$1m.
Chinese Challenger Brand Scisky Rejuvenates With CBA Deal
November 2, 2018
Chinese paint brand, Scisky, is poised to back the Chinese Basketball Association (CBA) League for the next two seasons as it tries to challenge Nippon Paint for mindshare…
Challenger Brand Asahi Kasei Scores First Motorsport Deal
July 27, 2018
The chemical and materials multinational Asahi Kasei might be a challenger brand for its category in the Asian sponsorship market but it has scored a landmark global partnership…
IPL 2018 Ushers Sponsorship Windfall For Franchises
February 16, 2018
With less than two months before IPL 2018 kicks off, rights owners have been busy stitching sponsorship deals together with brands to reach the masses.
Shraddha Kapoor Continues Being An Endorsement Darling
August 11, 2015
Bollywood starlet Shraddha Kapoor, 26, has joined actor-director Farhan Akhtar as the brand ambassador for Dulux Paint in India.
Manda Fermentation Secures Red Devils Deal
September 13, 2013
One of the most popular and biggest football clubs in the world, Manchester United has announced a five-year partnership with Japanese health foods company Manda Fermentation.
Asian Paints Makes A Splash Onto Branded Content
September 10, 2013
Har Ghar Kuchh Kehta Hai, the latest 10-part infotainment series on Indian television channel Colors features celebrities recounting their childhood memories and the house where they spent their…
