PepsiCo has revealed it would increase marketing spends behind its big brands such as Pepsi, Gatorade and Mountain Dew, according to its Vice Chairman.
eSports is set to join India’s sport and entertainment calendar in early 2018 with the launch of a new IPL-styled venture from media mogul Ronnie Screwvala.
PepsiCo India recently parted ways with Indian cricket captain Virat Kohli and will look towards KOLs for brand endorsements instead of opting for 'traditional' celebrities.
China's urban FMCG market grew 3% to about US$190bn in 2016 and Chinese brands were the main beneficiaries as they captured greater market share at the expense of…
Your session has timed out for security reasons. Please login again.
Order Confirmed! Thanks
Success
You have successfully activated your new nominee(s)!
Order Submitted! Thanks
ASN will be in touch very soon. For now, we’ve given you a free News profile so feel free to browse the 4,000 or so insight articles on the site. We’ll take you there now
ALERT
OK. To activate the user, please "Pay & Activate" from the Profile page