Pepsi

Esports World Cup Scores A Brace Of Major Sponsors

July 3, 2024

Ahead of the inaugural Esports World Cup (EWC), EWCF, the organiser of the annual tournament, has…

Pepsi Scores Endorsement With Son Heung Min

October 5, 2023

Leading beverage brand Pepsi has sealed a deal with Tottenham Hotspur’s South Korean star Son Heung…

Coca-Cola Copies Pepsi's K-Pop Deal With BTS Partnership

January 21, 2021

Coca–Cola is collaborating with K-pop boy band BTS for its new global campaign “Turn up your…

Pepsi Boards The K-Pop Craze With Blackpink Deal

January 15, 2021

With K-pop reigning across the globe, it’s no surprise Pepsi is tapping on the mass appeal…

Pakistan Cricket Takes 30-40% Haircut On Pepsi Renewal

July 17, 2020

Among other COVID-related sponsorship woes, the Pakistan Cricket Board (PCB) has had to renew its contract…

Pepsi Seals Insta Deal With Lockdown Hero Sonu Sood

June 5, 2020

PepsiCo has signed Sonu Sood for its latest Instagram campaign in India to spread the message…

PepsiCo Banks On TikTok In Asia-Pacific's Marketing Arsenal

March 20, 2020

Following a partnership with adtech platform The Trade Desk, PepsiCo is poised to launch campaigns across…

Coca-Cola Makes Statement With Major Cricket Deal; Crushes Pepsi’s Dominance

February 3, 2019

The International Cricket Council (ICC) has announced a major five-year deal with Coca-Cola and in doing so, the beverage has traded places with its main rival, dramatically.

Case Study: Tet-Themed Campaign Strikes A Sweet Spot For Pepsi In Vietnam

September 29, 2018

Leading up to the Vietnamese New Year (Tet) in mid-February this year, Pepsi’s marketing team faced an intense competition to engage consumers, particularly millennials, in the nation, as…

What Does The PepsiCo Spending Hike Mean In Asia’s Sponsorship Market?

February 20, 2018

PepsiCo has revealed it would increase marketing spends behind its big brands such as Pepsi, Gatorade and Mountain Dew, according to its Vice Chairman.