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Chinese Volleyball Recovers From 2017 Sponsorship Setbacks With Two New Deals
August 11, 2017
The Chinese Volleyball Association (CVA) has agreed to new partnerships with Peak Sports and Tencent Sports.
Major Chinese Sports Brands Hedge On Rio Olympics Partnerships For Global Awareness
August 3, 2016
Just like Adidas and Nike, the major players in China’s sportswear landscape have made a beeline for Rio 2016 with high-profile official sponsorship deals.
ZTE Partners Houston Rockets
October 9, 2013
Leading NBA team Houston Rockets has officially announced China-based ZTE, as their official smartphone partner for the upcoming 2013-14 season.
Adidas leverages Jeremy Lin's popularity in China
February 23, 2012
Adidas will heavily leverage New York Knick player Jeremy Lin through a promotion in China which will see the German apparel brand supply Knicks jerseys to over 6,700…
Peak enter tennis market through WTA deal
July 7, 2010
Chinese sports company Peak has signed a five- year deal with the Women’s Tennis Association (WTA) to become its official shoe and apparel partner in Asia-Pacific. The partnership…
