Panasonic

Study: YouGov BrandIndex Reveals Positive Consumer Attitudes Towards Tokyo 2020 Official Sponsors

August 31, 2021

Despite the COVID-19 pandemic-related restrictions of Summer Olympics in Tokyo, the sponsors of the Games gained…

Panasonic Taps Into Naomi Osaka’s Values With Latest Endorsement

June 24, 2021

Japanese tennis star Naomi Osaka has added another brand to her burgeoning endorsement portfolio after signing…

Beijing 2022 Piques Sponsorship Activation: Brands Still Cautious In “New Normal”

February 11, 2021

The Chinese winter sports industry has seen a leap in retail-related sales with less than a…

Panasonic India Pushes For Influencer Marketing

November 9, 2018

Influencers have inverted the funnel to such an extent in recent years that marketers in India are starting to factor them into their annual calendars, according to a…

Challenger Handset Brand Panasonic Poised To Increase Marketing Spends In India

August 15, 2017

Panasonic will pump in about US$31.24m this year in the marketing and promotion of its smartphones as it jostles with the likes of Samsung, Xiaomi and Lenovo in…

Is Asian Games 2018 Jakarta Out Of Luck With Tapped-Out Asia?

March 31, 2017

Ahead of the 18th Asian Games in Jakarta next year, ASN forecasts that the Indonesian government will find it tough to find significant sponsorship deals to fund the…

Barcelona Eyes Vietnam Next For Asian Expansion

March 1, 2016

According to publisher VnExpress, reigning UEFA Champions League holders FC Barcelona will soon partner Vietnamese corporations as it widens its commercial reach in the continent.

Patriotism Reigns In Tokyo2020 Domestic Sponsorship Scene

August 21, 2015

Japan Post Holdings Co has become the 18th official partner on the Tokyo 2020 Olympic and Paralympic Games second-tier domestic sponsorship bandwagon.

ASN Interview: Viacom 18’s Aditya Swamy Spills The Beans On India’s "BrIndie" Scene

July 16, 2015

While the Indian entertainment industry is known across the world for opulent Bollywood productions, a passionate Indie entertainment scene is beginning to develop with properties such as MTV…