Pan-Asia

Bookmaker Takes A Punt On La Liga In Asia

May 31, 2018

Ahead of the 2018/19 La Liga season, Maltese-based bookmaker ManBetX has become the Spanish league’s official betting partner for Asia in a multimillion-dollar, three-year deal.

Strong Growth Forecast For Asian Sponsorship Market In 2018: US$10b In Reach

May 9, 2018

Midway through Q2 and ASN is already forecasting a strong recovery year for the Asian Sponsorship market after quiet back-to-back years in 2016 and 2017. The magic figure…

Adidas Guns For APAC Markets: Sponsorship Grows Too

May 6, 2018

Adidas Asia Pacific has reported strong results in the first quarter of 2018 with a 15% year-on-year increase in topline revenues; this on the back on new Sponsorship…

La Liga Hopes To Entice Fans With Free Matches

February 21, 2018

La Liga president Javier Tebas has revealed the league’s plans to launch its own OTT platform this August in a recent interview with Spanish business newspaper Expansion.

Troubled AC Milan Bets On Asian Bookie Partnership

January 11, 2018

Italian football club AC Milan has announced a multi-year sponsorship deal with online betting platform Vwin.

HOOQ Goes On The Charm Offensive With Original Asean Content

April 27, 2017

Singapore-based streaming video service Hooq is splashing the cash on original content from the ASEAN region to compete with other local and global SVOD offerings.

Tag Heuer Upsets Incumbent Local Watch Sponsor; This Time in Japanese Football

October 26, 2016

Swiss luxury watchmaker Tag Heuer has sealed a ‘top’ partnership deal with the J-League, one of Asia’s most established football leagues.

Runway Fever For Guvera In Southeast Asia

April 18, 2016

Music streaming platform Guvera has struck its first content partnership with the fourth season of reality TV show Asia’s Next Top Model (AsNTM).

Has SK-II Struck Gold In The Branded Content Game With Beauty Bound Asia?

November 23, 2015

With APAC’s cosmetics market anticipated to reach USD126.8b by 2020, brands in the category have been courting consumers through various channels, more so in non-traditional spaces as celebrity…