Pan-Asia

Formula E Moots Closed Door Season In Remote Locations

April 17, 2020

Formula E series is exploring “all options” to complete its current season, according to CEO Jamie Reigle,…

Report: Asia-Pacific Sports Media Revenue Braces For US$2b Hit

March 27, 2020

Sports media revenues in Asia-Pacific has to brace itself for a US$2b hit this year as…

Online Bookmaker Changes Odds With Formula One Deal In Asia

January 10, 2020

Global motorsport series Formula One has announced its first ever gambling sponsor in the form of…

MTV Asia Set To Create Series For Facebook Watch

September 21, 2019

Viacom International Media Networks (VIMN) has partnered with Facebook to launch a slate of eight original short-form series created for Facebook Watch across Asia.

Aggressive Forex Firm Expands Portfolio To Target Asia

September 7, 2019

A disruptor in the highly competitive foreign exchange (Forex) sector is amassing a portfolio of sports sponsorship platforms as it bids aggressively to become the market leader. Its…

Zalora Refreshes Branded Content Route With NBC Universal

March 8, 2019

Southeast Asian fashion e-tailer Zalora has switched NBC Universal formats by becoming the presenting sponsor of Style Me Now, a new series on the DIVA regional channel.

Under Armour Keeps Adding To Asian Sponsorship Portfolio With Volleyball

January 29, 2019

American sport apparel brand Under Armour has negotiated an endorsement deal with Chinese women’s volleyball phenomenon Zhu Ting.

Shopee Guns For Eyeballs With K-Pop’s Blackpink Endorsement

December 4, 2018

E-retailer Shopee has agreed on a deal with K-pop group Blackpink as its first-ever regional brand ambassador, part of its partnership with YG Group in Southeast Asia and…