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Sponsorship in Asia - Market Analysis 2023
December 8, 2023
ASN has just released its 2023 Asia Sponsorship market overview with commentary from local agencies on…
FOOTBALL SPONSORSHIP IN ASIA
November 3, 2023
Football dominates sport sponsorship investment in Asia, accounting for almost 31% of all sport sponsorship sold…
INTERVIEW WITH VOLLEYBALL WORLD CEO, FINN TAYLOR
January 29, 2023
With over 800 million people involved worldwide, volleyball has a rate of growth that outstrips any…
European Asset Management Adds To World Golf Portfolio With Asian Stable
July 30, 2022
Paris-based asset management firm Amundi has launched a new women's golf endorsement portfolio in the Asia region,…
HSBC Enters Metaverse
May 2, 2022
HSBC is set to leverage on a landmark deal with The Sandbox metaverse platform so that…
Tiger Beer Collaborates With Global Asian Football Star Son Heung-Min
April 14, 2022
Ahead of Chinese New Year, Singaporean brewer Tiger Beer has collaborated with global football star Son…
Spain’s Kelme Ramps Up Asian Football Interest With Latest Move
August 31, 2021
The Asian Football Confederation (AFC) has announced a partnership with sportswear brand Kelme for the 2021…
Standard Chartered Showing Signs of Sponsorship Shift To Non-Sport
July 3, 2021
"Journey to Net Zero" is financial services giant Standard Chartered's latest branded content collaboration with BBC…
Tencent Expands MLB Media Rights Deal To Other Asian Markets
April 9, 2021
Major League Baseball (MLB) has expanded its rights agreement with Tencent in a deal that will…
Saudi Arabia’s Futuristic City Project NEOM Partners AFC
March 31, 2021
Earlier this week, NEOM, a US$500b futuristic city project development in Tabuk, Saudi Arabia, run by…
