Pakistan Super League

Pakistani Telco Jazz Continues Backing Pakistan Super League

January 30, 2024

Pakistani telco Jazz has renewed its deal with the Pakistan Super League, the nation’s elite T20…

Pakistan Cricket Board Nets A Spate Of Deals

January 29, 2021

Sony Pictures Networks has secured a three-year partnership with the Pakistan Cricket Board (PCB) covering its…

Guest Feature: Mobile Giants Vivo, Oppo Compete to Become No. 1 in the World by Using Sports

July 5, 2018

With Samsung's profits plummeting this quarter, the battle for supremacy between Chinese mobile giants Vivo and Oppo to become top dog is heating up.

Is The Gloss of South Asia's T20 Leagues Scratching Off?

March 20, 2018

Despite the gloss of the apparently almighty Indian Premier League (IPL) all is not entirely well in the T20 landscape in South Asia. Pakistan Super League franchises are…

Niche or desperate...? Huawei's Sponsorship Strategy in South Asia

June 22, 2017

Leading Chinese handset maker Huawei has secured a deal with Sri Lanka Cricket (SLC) in a deal which looks like it's settling for 3rd prize in the South…

Emerging Electronics Brand Haier Continues Investing In Fight Sports

November 29, 2016

Pakistan’s sole professional boxer Muhammad Waseem successfully defended his WBC Silver Flyweight title in Seoul last Sunday and was swift to express dismay with the lack of government…

Pakistan Super League Banks Commercial Boost

December 4, 2015

Pakistan’s largest bank Habib Bank Limited (HBL) has secured the title sponsorship rights of the Pakistan Super League in USD1m deal for the next three years.