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Pakistan Cricket Board
Unilever Displaces P&G at South Asian Pre-Eminent Sports Platform
June 15, 2021
Unilever have cemented its partnership with the Pakistan Cricket Board, as Surf Excel became the official…
Pakistan Cricket Board Nets A Spate Of Deals
January 29, 2021
Sony Pictures Networks has secured a three-year partnership with the Pakistan Cricket Board (PCB) covering its…
Pakistan Cricket Takes 30-40% Haircut On Pepsi Renewal
July 17, 2020
Among other COVID-related sponsorship woes, the Pakistan Cricket Board (PCB) has had to renew its contract…
Good signals that Pakistan sport is coming back
May 18, 2015
Two things happened in Pakistan this week which augur well for the South Asian market, after years of commercial decline in the Sport space.
