August 23, 2019
Budweiser 0.0, AB InBev's new 'lite' non-alcoholic beer, is partnering Star Sports to deepen their relationship with European football, especially the Premier League.
July 9, 2019
According to a recent report Gamers in China are receptive to brand association and cooperation, thereby providing insights into how brands can bring gamification to their media plans.
June 25, 2013
Fuse China, the branded content wing of Omnicom Media Group (OMG), and Fundamental Media, have tied up with Entgroup to launch the Fuse Celebrity Index which gauges the…
February 11, 2013
Singapore's Health Promotion Board has released a unique web based drama which addresses topics such as alcohol abuse, smoking and cheating at school in the screenplay in an…
October 18, 2012
Financial services company, Man Group, has not renewed its major sponsorship of Asia's most prestigious prize for literature, The Asian Literary Prize.
January 20, 2012
Omnicom Media Group has appointed Jeremy Paul to head up Ignition Factory, a division that assists brands develop activations that sit at the centre of their marketing campaigns.