Olympics/Winter

Beijing 2022 Piques Sponsorship Activation: Brands Still Cautious In “New Normal”

February 11, 2021

The Chinese winter sports industry has seen a leap in retail-related sales with less than a…

2022 Beijing Winter Olympics China Dairy War

China Invests In Olympic Content Platform Ahead of Beijing 2022

January 24, 2020

With Beijing 2022 Winter Olympics looming, China’s General Administration of Sport (GAS) and its National Radio…

State-Owned Insurance Giant PICC Backs Beijing 2022

December 13, 2019

The People’s Insurance Company (Group) of China (PICC Group) became the tenth first-tier Official Partner of…

Shougang Group Regenerates 2022 Winter Olympics

June 8, 2018

The organising committee for the 2022 Winter Olympic Games in Beijing has secured a unique sponsorship deal with Shougang Group.

Hyundai Shows (VERY) Dark Side At Winter Olympics Activation

February 12, 2018

While most automobile brands lack punch for their global sporting event activations, Hyundai has rewritten the script for 2018 PyeongChang.

Samsung Activates Pyeongchang 2018 With Malaysia's First Winter Olympian

February 9, 2018

Samsung’s latest 2-D animated short about Julian Yee, Malaysia’s first Winter Olympian, has been trying to stimulate interest in the 2018 Winter Olympics in the country.

Airbnb Strikes 2018 PyeongChang Winter Olympics Deal…But Where Are The Bookings?

November 24, 2017

In a first for the crowd accommodation platform, Airbnb has moved into sports marketing in Asia as the official accommodation partner of next year’s Winter Olympic Games in…

Kookmin Boost Korean Bobsleigh & Skeleton National Teams In Difficult Market

May 12, 2015

Ahead of the PyeongChang Winter Olympics in 2018, the Korean Bobsleigh and Skeleton Federation has secured a three-year sponsorship deal with domestic bank KB Financial Group to boost…