Nongfu

Nongfu Spring Extends World Aquatics Sponsorship Deal

February 27, 2024

Earlier this month, Chinese bottled water brand Nongfu, renewed its deal with the World Aquatics, the…

The Rap of China Rakes in Sponsorship Bling

September 23, 2017

Hot on the heels of Hanhoo's mega deal with Hunan's Up Idol, Baidu-owned iQiyi’s online talent show The Rap of China has been raking in some serious sponsorship…

Chinese FMCG Brands Reign Supreme On Home Turf

June 21, 2017

China's urban FMCG market grew 3% to about US$190bn in 2016 and Chinese brands were the main beneficiaries as they captured greater market share at the expense of…