Nielsen

Study: F1 Is Poised To Hit A Billion Fans and Keeps Younger Fans Glued

March 24, 2021

A recent study from Nielsen Sports has revealed that one billion people will claim interest in…

Nielsen Forecasts Strong Sports Sponsorship Recovery in China

February 24, 2021

A recent study by Nielsen Sports has forecast that China will account for a third of…

Study: EPL's Increased Branding During "Closed" Games Dials Up Sponsor ROI

June 27, 2020

Commercial partners of English Premier League clubs could expect to receive global value between US$864k and…

Hong Kong Sponsorship Market Desperate For Media Spend Rub-Off After Mega Events Fund Fallout

March 6, 2018

Recent reports suggest that more advertising budgets are being pushed into the Hong Kong marketplace, which could be a lifeline for a Sponsorship marketplace which has been reeling…

Brands Get Easy On The Ears: Affluent Chinese Are Voracious Music Listeners

April 22, 2016

Chinese marketers have grown to realise music is an effective means of engaging with local consumers, particularly affluent ones, and will be encouraged by a new report from…

Longer TVCs Gaining Traction In Korea

July 3, 2014

Korea’s advertising industry is keeping up with the global trend of the growing presence of TV commercials spanning over 30 seconds.

Social Media a MUST for sponsorship campaigns: Survey

February 9, 2012

Almost 80% of senior sponsorship executives surveyed in a recent survey agreed that social media is a "must" for all Sponsorship campaigns, but only 25% were of the…

FIFA World Cup website scores "own goal" in Asia

July 20, 2010

The FIFA World Cup website missed Asian markets according to research by media rating group Nielsen Company. Nielsen said the FIFA World Cup website was most popular in…