NFL

NFL Partners TikTok To Woo Gen Z Audience

September 7, 2019

Popular short-form video platform TikTok has negotiated a ground-breaking, multi-year partnership with the guardians of American Football, the NFL.

What Does The PepsiCo Spending Hike Mean In Asia’s Sponsorship Market?

February 20, 2018

PepsiCo has revealed it would increase marketing spends behind its big brands such as Pepsi, Gatorade and Mountain Dew, according to its Vice Chairman.

Sports Teams Leverage On Mobile Data To Improve Fan Experience

September 21, 2017

American sports teams are leading the charge to tap into the reams of data generated by fans using smartphones to enhance the stadium experience and deliver better marketing.

Huawei Spending Spree Continues; Racks up first US Deal

October 29, 2014

Huawei, the Shenzhen-based global ICT giant, has sealed a multi-year sponsorship as the official Technology partner for NFL heritage team, the Washington Redskins.