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Lee Kum Kee Targets Gen Z With Multi-Pronged Music Campaign
August 29, 2024
In a bid to engage Gen Z-consumers, Hong Kong heritage food brand Lee Kum Kee is…
South Korea’s Artify Poised To Shake Up Asian Music Industry With NFTs
August 31, 2021
With the rise of NFTs in the art world, it was only a matter of when…
Tencent Eyes Growth In Virtual Music Entertainment
December 3, 2020
China’s Tencent Music Entertainment Group (TME) has invested in Wave, one of the fast-emerging players of…
Study: Brands Should Listen To These Five Trends From Spotify’s Latest Report
October 8, 2020
Spotify’s latest report revealed Southeast Asia’s Gen Zs and millennials are finding new ways to team…
Two Massive Gamechangers Partner: Spotify & League of Legends
August 27, 2020
Spotify has scored a landmark deal with video game developer Riot Games, to become the official…
TikTok's ByteDance Poised To Rival Spotify and Apple Music
November 20, 2019
Chinese tech company ByteDance is preparing to launch a competitor to Spotify and Apple Music in…
Tencent Eyes Minority Stake In Universal Music Group
August 6, 2019
French media giant Vivendi is moving forward with plans for a partial sale of Universal Music Group (UMG) to China’s Tencent, it announced recently.
Spotify Ties Up With Unilever On Voice-Led Branded Campaigns
May 7, 2019
Spotify has begun testing voice-enabled audio ads for one of its own podcasts as well as a branded playlist from FMCG giant Unilever.
Warner Music Sues Spotify Before Its India Launch
February 26, 2019
Spotify's upcoming India launch has stumbled into a roadblock over its licensing negotiations with Warner Music Group.
Spotify’s Recent Podcast Acquisitions Signals Its Diversification Plans
February 13, 2019
Spotify has made two recent major acquisitions in podcasting, outlining the streaming platform’s future business model.
