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Motorsports/Formula 1
Singapore Renews F1 For 4 Years to Dominate SEA Sports Tourism
September 17, 2017
The Singapore Government has agreed to renew their hosting rights for the Singapore Formula 1 Grand Prix for another 4 years until 2021, with a view to dominating…
Interview with McLaren: The only F1 team investing in Asia?
July 29, 2017
Formula 1 has been hosting events in Asia for just over 40 years but no team has put permanent commercial boots on the ground... until now.
Insurance Giant Dribbles Into Asia’s Football Sponsorship Market
February 22, 2017
The Asian Football Confederation (AFC) has secured a multi-year partnership deal with global insurance corporation, Allianz.
How Will Malaysia’s Motorsports Sponsorship Industry Cope Without The F1 Grand Prix?
November 30, 2016
The past week has seen Malaysia’s withdrawal from hosting Formula One (F1) Grand Prix races after 2018, hogging the headlines.
ESPN Gets Ambitious In India's Growing Sports Industry
June 2, 2016
With India’s buoyant sports industry in mind, global sports broadcaster ESPN will unveil a localised version of its mobile app in the nation, the first market outside the…
DHL Builds Brand Awareness By Localising Global Partnerships
December 2, 2015
Gone are DHL’s days of merely buying television commercial spots to build brand awareness, as the logistics behemoth injects oomph into its sports and entertainment partnerships with clever…
ASN Interview: Singha to Continue to Use Sports Sponsorship as a Vehicle for International Expansion
October 15, 2015
Most ASEAN brands tend to be cautious and rarely venture into sports Sponsorship. However, the Thai beer Singha has been a notable outlier making a slew of high…
ASN Interview: Malaysian Football CEO Divulges On Sea Change in Commercial Operations
September 23, 2015
Malaysian national football is a tale of two halves. On the pitch, their national team has been in the abyss. Off the pitch, the FAM, the national football…
Asian Club Football Giant Hooks Up With Etihad
July 17, 2015
Etihad Airways has sealed a sponsorship deal to become the official airline of popular Saudi Arabian football club Al-Ittihad.
CASE STUDY: Singtel, the SEA Games & Sponsorship in General
July 13, 2015
Singtel (STEL.SI) is the leading multimedia company in Singapore and a significant investor in sponsorship in Singapore (78% market share in the last 3 years).
