Motorsports/Formula 1

ASN Interview: Singha to Continue to Use Sports Sponsorship as a Vehicle for International Expansion

October 15, 2015

Most ASEAN brands tend to be cautious and rarely venture into sports Sponsorship. However, the Thai beer Singha has been a notable outlier making a slew of high…

ASN Interview: Malaysian Football CEO Divulges On Sea Change in Commercial Operations

September 23, 2015

Malaysian national football is a tale of two halves. On the pitch, their national team has been in the abyss. Off the pitch, the FAM, the national football…

Asian Club Football Giant Hooks Up With Etihad

July 17, 2015

Etihad Airways has sealed a sponsorship deal to become the official airline of popular Saudi Arabian football club Al-Ittihad.

CASE STUDY: Singtel, the SEA Games & Sponsorship in General

July 13, 2015

Singtel (STEL.SI) is the leading multimedia company in Singapore and a significant investor in sponsorship in Singapore (78% market share in the last 3 years).

Hisense Races Into Lotus F1 Partnership

August 29, 2014

China-based consumer and electronic appliances manufacturing giant Hisense will sponsor the Lotus F1 team in a short-term deal.

Singapore GP has new Title Sponsor

April 15, 2014

Singapore Airlines (SIA), the city-state’s national carrier, is set to take over title sponsorship of the only night race in the Formula 1 circuit, from state owned telco…

Mumbai Indians Soar With Etihad Deal

April 14, 2014

Etihad Airways and its equity partner in India, Jet Airways, have sealed a partnership deal to become principal sponsors and official airlines of reigning IPL champions Mumbai Indians.

Numerous Events In Malaysia Cancelled Out Of Respect For MH370

March 28, 2014

As Malaysia mourns for the fate of the passengers and crew of MH370, several events in the city have been scaled down, cancelled or postponed as a mark…

Opinion: Why sponsor Formula One (F1)?

February 6, 2014

As the 2014 Formula 1 season draws near, James Parrish - of Rush Sports Marketing & F1 Confidential - gives his views on the benefits of sponsorship of…