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Motorsports/Formula 1
How Will Malaysia’s Motorsports Sponsorship Industry Cope Without The F1 Grand Prix?
November 30, 2016
The past week has seen Malaysia’s withdrawal from hosting Formula One (F1) Grand Prix races after 2018, hogging the headlines.
ESPN Gets Ambitious In India's Growing Sports Industry
June 2, 2016
With India’s buoyant sports industry in mind, global sports broadcaster ESPN will unveil a localised version of its mobile app in the nation, the first market outside the…
DHL Builds Brand Awareness By Localising Global Partnerships
December 2, 2015
Gone are DHL’s days of merely buying television commercial spots to build brand awareness, as the logistics behemoth injects oomph into its sports and entertainment partnerships with clever…
ASN Interview: Singha to Continue to Use Sports Sponsorship as a Vehicle for International Expansion
October 15, 2015
Most ASEAN brands tend to be cautious and rarely venture into sports Sponsorship. However, the Thai beer Singha has been a notable outlier making a slew of high…
ASN Interview: Malaysian Football CEO Divulges On Sea Change in Commercial Operations
September 23, 2015
Malaysian national football is a tale of two halves. On the pitch, their national team has been in the abyss. Off the pitch, the FAM, the national football…
Asian Club Football Giant Hooks Up With Etihad
July 17, 2015
Etihad Airways has sealed a sponsorship deal to become the official airline of popular Saudi Arabian football club Al-Ittihad.
CASE STUDY: Singtel, the SEA Games & Sponsorship in General
July 13, 2015
Singtel (STEL.SI) is the leading multimedia company in Singapore and a significant investor in sponsorship in Singapore (78% market share in the last 3 years).
Hisense Races Into Lotus F1 Partnership
August 29, 2014
China-based consumer and electronic appliances manufacturing giant Hisense will sponsor the Lotus F1 team in a short-term deal.
Singapore GP has new Title Sponsor
April 15, 2014
Singapore Airlines (SIA), the city-state’s national carrier, is set to take over title sponsorship of the only night race in the Formula 1 circuit, from state owned telco…
Mumbai Indians Soar With Etihad Deal
April 14, 2014
Etihad Airways and its equity partner in India, Jet Airways, have sealed a partnership deal to become principal sponsors and official airlines of reigning IPL champions Mumbai Indians.
