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Motorsports/Formula 1
Unilever Leverages Major Sports Sponsorships Deals
October 4, 2018
Unilever brands are banking on marquee sports sponsorships – including Formula One and football – to engage consumers in a meaningful way.
Twitter Expands APAC Video Content Roster
September 13, 2018
Twitter has unveiled a slew of new content partnerships across Asia-Pacific, further strengthening the social media giant’s roster of premium video content.
China Gives F1 Another Boost But It'll Take A Generation to Bed Down in Asia
September 29, 2017
For Formula One, the score is 2-1. That's the number of race renewals to race terminations in Asia in the last few months. The latest news comes out…
Singapore Renews F1 For 4 Years to Dominate SEA Sports Tourism
September 17, 2017
The Singapore Government has agreed to renew their hosting rights for the Singapore Formula 1 Grand Prix for another 4 years until 2021, with a view to dominating…
Interview with McLaren: The only F1 team investing in Asia?
July 29, 2017
Formula 1 has been hosting events in Asia for just over 40 years but no team has put permanent commercial boots on the ground... until now.
Insurance Giant Dribbles Into Asia’s Football Sponsorship Market
February 22, 2017
The Asian Football Confederation (AFC) has secured a multi-year partnership deal with global insurance corporation, Allianz.
How Will Malaysia’s Motorsports Sponsorship Industry Cope Without The F1 Grand Prix?
November 30, 2016
The past week has seen Malaysia’s withdrawal from hosting Formula One (F1) Grand Prix races after 2018, hogging the headlines.
ESPN Gets Ambitious In India's Growing Sports Industry
June 2, 2016
With India’s buoyant sports industry in mind, global sports broadcaster ESPN will unveil a localised version of its mobile app in the nation, the first market outside the…
DHL Builds Brand Awareness By Localising Global Partnerships
December 2, 2015
Gone are DHL’s days of merely buying television commercial spots to build brand awareness, as the logistics behemoth injects oomph into its sports and entertainment partnerships with clever…
ASN Interview: Singha to Continue to Use Sports Sponsorship as a Vehicle for International Expansion
October 15, 2015
Most ASEAN brands tend to be cautious and rarely venture into sports Sponsorship. However, the Thai beer Singha has been a notable outlier making a slew of high…
