Motorsports/Formula 1

Coronavirus Continues to Shred Asian Sponsorship in 2020

February 16, 2020

The novel coronavirus (COVID-19) pandemic is now also a significant Sponsorship killer in the Asian market.…

Formula One Revs Up Green Credentials With Latest Partnership

January 24, 2020

With climate change hogging the headlines, Formula One and its governing body, the International Automobile Federation…

Online Bookmaker Changes Odds With Formula One Deal In Asia

January 10, 2020

Global motorsport series Formula One has announced its first ever gambling sponsor in the form of…

Local Carmaker Vinfast Banks On Vietnam’s F1 Debut To Boost Brand Image

November 20, 2019

Last month, Vietnam’s two-year-old automobile start-up Vinfast became the youngest brand to title sponsor an F1…

SIA Continues Backing Singapore F1; Investment Unlikely Elsewhere in Asia

September 21, 2019

Singapore Airlines (SIA) has extended its title sponsorship of the Formula 1 Singapore Grand Prix for another two years until 2021 but it's a rare deal in Asia…

Wearables Leader Partners McLaren As IOT Activity Grows

January 19, 2019

The world’s largest wearable device maker Huami has signed a deal with McLaren that will see the Chinese firm produce wearables for the British motorsport team.

Vietnam Gives Formula One a Boost; Hosting New Race In 2020

November 4, 2018

Vietnam is poised to become the third Southeast Asian country to host a Formula One race, perfect timing for the new administration which is looking for positive news.

Unilever Leverages Major Sports Sponsorships Deals

October 4, 2018

Unilever brands are banking on marquee sports sponsorships – including Formula One and football – to engage consumers in a meaningful way.

Twitter Expands APAC Video Content Roster

September 13, 2018

Twitter has unveiled a slew of new content partnerships across Asia-Pacific, further strengthening the social media giant’s roster of premium video content.