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Motorsports/Formula 1
Saudi Arabian Mining Giant Ma’aden Teams Up With Aston Martin Aramco F1 Team
November 6, 2024
Saudi Arabia’s biggest mining and metals company, Ma’aden, has secured a fresh multi-year global partnership with…
Gulf Oil Deepens F1 Williams Racing Deal
October 30, 2024
Gulf Oil International Ltd has deepened its ties with F1 team Williams Racing, extending its multi-year…
Mattel’s Hot Wheels Zooms Into Formula 1 (F1) Global Partnership
October 16, 2024
Eyeing the next generation of racing fans, Mattel’s famous Hot Wheels is all poised to collaborate…
LVMH Seals Long-Term Formula One (F1) Partnership
October 8, 2024
After months of fervent speculation, Louis Vuitton Moët Hennessy (LVMH) and Formula 1 have agreed on…
Lego Group Seals Formula 1 Partnership
September 27, 2024
In a bid to engage younger fans and families, the Lego Group has announced a multi-year…
Lenovo Expands Formula 1 Deal
September 12, 2024
Chinese technology behemoth Lenovo has expanded its deal with Formula 1 (F1). Through the multi-year renewal,…
Mastercard Clinches Major Sponsorship Deal With McLaren
July 30, 2024
Payments giant Mastercard has sealed a multi-year sponsorship deal with Formula 1 (F1) racing team McLaren. …
Bang & Olufsen Secures Endorsement Deal With F1 Racer Charles Leclerc
July 12, 2024
Bang & Olufsen has deepened its ties in Formula 1, securing a deal with Formula 1…
Hewlett-Packard (HP) Secures F1 Ferrari Racing Team Title Sponsorship Deal
April 29, 2024
Hewlett-Packard (HP) have secured a multi-year title sponsorship deal with Formula 1 (F1) motor racing team…
EA Sports Partners F1 Racing Team Red Bull
April 23, 2024
EA Sports, creators of the official F1 video game, are poised to collaborate with top F1…
