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Motorsports/Formula 1
Tencent Gaming Unit’s Revenue Poised To Soften COVID-19 Blow On The Company’s Bottom Line
March 26, 2020
As the world struggles with the economic impact of the COVID-19 pandemic, Tencent is optimistic the…
Despite Coronavirus Turmoil, F1 Teams Score Asian Deals
March 14, 2020
Despite Formula One’s schedule falling victim to COVID-19, two of its teams have recently scored sponsorship…
Formula One’s Finances In The Black, First Time Since 2016
February 29, 2020
Formula One made a profit of US$17 million in 2019, the first time since 2016 the…
Coronavirus Continues to Shred Asian Sponsorship in 2020
February 16, 2020
The novel coronavirus (COVID-19) pandemic is now also a significant Sponsorship killer in the Asian market.…
Formula One Revs Up Green Credentials With Latest Partnership
January 24, 2020
With climate change hogging the headlines, Formula One and its governing body, the International Automobile Federation…
Online Bookmaker Changes Odds With Formula One Deal In Asia
January 10, 2020
Global motorsport series Formula One has announced its first ever gambling sponsor in the form of…
Local Carmaker Vinfast Banks On Vietnam’s F1 Debut To Boost Brand Image
November 20, 2019
Last month, Vietnam’s two-year-old automobile start-up Vinfast became the youngest brand to title sponsor an F1…
SIA Continues Backing Singapore F1; Investment Unlikely Elsewhere in Asia
September 21, 2019
Singapore Airlines (SIA) has extended its title sponsorship of the Formula 1 Singapore Grand Prix for another two years until 2021 but it's a rare deal in Asia…
Wearables Leader Partners McLaren As IOT Activity Grows
January 19, 2019
The world’s largest wearable device maker Huami has signed a deal with McLaren that will see the Chinese firm produce wearables for the British motorsport team.
Vietnam Gives Formula One a Boost; Hosting New Race In 2020
November 4, 2018
Vietnam is poised to become the third Southeast Asian country to host a Formula One race, perfect timing for the new administration which is looking for positive news.
