Motorsports/Formula 1

Local Carmaker Vinfast Banks On Vietnam’s F1 Debut To Boost Brand Image

November 20, 2019

Last month, Vietnam’s two-year-old automobile start-up Vinfast became the youngest brand to title sponsor an F1…

SIA Continues Backing Singapore F1; Investment Unlikely Elsewhere in Asia

September 21, 2019

Singapore Airlines (SIA) has extended its title sponsorship of the Formula 1 Singapore Grand Prix for another two years until 2021 but it's a rare deal in Asia…

Wearables Leader Partners McLaren As IOT Activity Grows

January 19, 2019

The world’s largest wearable device maker Huami has signed a deal with McLaren that will see the Chinese firm produce wearables for the British motorsport team.

Vietnam Gives Formula One a Boost; Hosting New Race In 2020

November 4, 2018

Vietnam is poised to become the third Southeast Asian country to host a Formula One race, perfect timing for the new administration which is looking for positive news.

Unilever Leverages Major Sports Sponsorships Deals

October 4, 2018

Unilever brands are banking on marquee sports sponsorships – including Formula One and football – to engage consumers in a meaningful way.

Twitter Expands APAC Video Content Roster

September 13, 2018

Twitter has unveiled a slew of new content partnerships across Asia-Pacific, further strengthening the social media giant’s roster of premium video content.

China Gives F1 Another Boost But It'll Take A Generation to Bed Down in Asia

September 29, 2017

For Formula One, the score is 2-1. That's the number of race renewals to race terminations in Asia in the last few months. The latest news comes out…

Singapore Renews F1 For 4 Years to Dominate SEA Sports Tourism

September 17, 2017

The Singapore Government has agreed to renew their hosting rights for the Singapore Formula 1 Grand Prix for another 4 years until 2021, with a view to dominating…