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Motorsports/Formula 1
Mattel’s Hot Wheels Zooms Into Formula 1 (F1) Global Partnership
October 16, 2024
Eyeing the next generation of racing fans, Mattel’s famous Hot Wheels is all poised to collaborate…
LVMH Seals Long-Term Formula One (F1) Partnership
October 8, 2024
After months of fervent speculation, Louis Vuitton Moët Hennessy (LVMH) and Formula 1 have agreed on…
Lego Group Seals Formula 1 Partnership
September 27, 2024
In a bid to engage younger fans and families, the Lego Group has announced a multi-year…
Lenovo Expands Formula 1 Deal
September 12, 2024
Chinese technology behemoth Lenovo has expanded its deal with Formula 1 (F1). Through the multi-year renewal,…
Mastercard Clinches Major Sponsorship Deal With McLaren
July 30, 2024
Payments giant Mastercard has sealed a multi-year sponsorship deal with Formula 1 (F1) racing team McLaren. …
Bang & Olufsen Secures Endorsement Deal With F1 Racer Charles Leclerc
July 12, 2024
Bang & Olufsen has deepened its ties in Formula 1, securing a deal with Formula 1…
Hewlett-Packard (HP) Secures F1 Ferrari Racing Team Title Sponsorship Deal
April 29, 2024
Hewlett-Packard (HP) have secured a multi-year title sponsorship deal with Formula 1 (F1) motor racing team…
EA Sports Partners F1 Racing Team Red Bull
April 23, 2024
EA Sports, creators of the official F1 video game, are poised to collaborate with top F1…
Japanese E-Commerce Platform Mercari Backs MoneyGram Haas F1 Team
April 11, 2024
Mercari, a leading Japanese e-commerce platform, have partnered with American racing team MoneyGram Haas F1 Team. …
Japanese Manufacturing Conglomerate Komatsu Revives Williams Racing Deal
February 14, 2024
Japanese heavy manufacturing conglomerate Komatsu has secured a multi-year partnership deal with F1 team Williams Racing. …
