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Motorsports/Formula 1
Glenfiddich Backs Aston Martin Aramco Formula One (F1) Team
November 29, 2024
William Grant & Sons owned Glenfiddich has secured a multi-year deal with the Aston Martin Aramco…
Nestlé Clinches Landmark Formula 1 Global Partnership
November 14, 2024
FMCG giant Nestlé has clinched a landmark multi-year partnership with Formula 1, the biggest motorsport championship series in…
Saudi Arabian Mining Giant Ma’aden Teams Up With Aston Martin Aramco F1 Team
November 6, 2024
Saudi Arabia’s biggest mining and metals company, Ma’aden, has secured a fresh multi-year global partnership with…
Gulf Oil Deepens F1 Williams Racing Deal
October 30, 2024
Gulf Oil International Ltd has deepened its ties with F1 team Williams Racing, extending its multi-year…
Mattel’s Hot Wheels Zooms Into Formula 1 (F1) Global Partnership
October 16, 2024
Eyeing the next generation of racing fans, Mattel’s famous Hot Wheels is all poised to collaborate…
LVMH Seals Long-Term Formula One (F1) Partnership
October 8, 2024
After months of fervent speculation, Louis Vuitton Moët Hennessy (LVMH) and Formula 1 have agreed on…
Lego Group Seals Formula 1 Partnership
September 27, 2024
In a bid to engage younger fans and families, the Lego Group has announced a multi-year…
Lenovo Expands Formula 1 Deal
September 12, 2024
Chinese technology behemoth Lenovo has expanded its deal with Formula 1 (F1). Through the multi-year renewal,…
Mastercard Clinches Major Sponsorship Deal With McLaren
July 30, 2024
Payments giant Mastercard has sealed a multi-year sponsorship deal with Formula 1 (F1) racing team McLaren. …
Bang & Olufsen Secures Endorsement Deal With F1 Racer Charles Leclerc
July 12, 2024
Bang & Olufsen has deepened its ties in Formula 1, securing a deal with Formula 1…
