Mobile Apps

Tennis Premier League (TPL) Pushes App To Boost The Sport’s Sponsorship Ecosystem In India

November 24, 2023

Tennis Premier League (TPL) has launched its mobile app to boost the sport’s sponsorship ecosystem for…

Newzoo Study: Women Prefer Mobile Puzzles or Creative Games

April 16, 2021

Women currently represent almost half of all gamers and are more likely to be found playing…

Video Chat Apps In SEA Presenting Innovative Campaign Solutions

August 28, 2020

Southeast Asian consumers have been using new apps to stay connected during the pandemic enforced lockdown…

J.League Unveils Mobile App Bringing Fan Noise To Empty Stadia

May 29, 2020

Technology company Yamaha and J.League clubs have trialled a fan engagement platform to bring in remote crowd…

Study: App Annie’s Key Insights On Indonesian Gen Z Mobile Users

December 20, 2019

By the end of 2020, Gen Z is set to be almost a third of the…

Grab Challenges Go-jek In Indonesia With Recent Content Play

November 27, 2018

Following on the heels of rival Go-Jek, Grab has made a move into the branded content world, scoring a partnership with Indonesia’s Ministry of Tourism.

Chinese App Qccr.Com Clinches Landmark Deal With Kobe Bryant

November 20, 2018

Chinese automobile maintenance mobile app, Qccr.com has scored its first brand endorsement deal with NBA legend Kobe Bryant.

Report: Japanese Media & Entertainment Market Forecast

July 7, 2017

A recent PwC report covering the Japanese media and entertainment market has revealed some interesting forecasts for the next five years, which includes online spending growing at half…

McDonald’s Japan Shares Leap As It Partners Pokemon Go

July 27, 2016

McDonald's Japan has become the first major brand to surf on the Pokemon Go wave with an official “sponsored location partnership” deal after the game launched was there.

McDonalds Japan Goes Gotta Catch’em All As It Aims To Revive Business

July 27, 2016

McDonald's Japan has become the first major brand to surf on the Pokemon Go wave with an official “sponsored location partnership” deal after the game launched was there.