American sports teams are leading the charge to tap into the reams of data generated by fans using smartphones to enhance the stadium experience and deliver better marketing.
Etihad Airways and its equity partner in India, Jet Airways, have sealed a partnership deal to become principal sponsors and official airlines of reigning IPL champions Mumbai Indians.
German tyre maker Continental has announced a deal with the Asian Football Confederation (AFC) to become a sponsor of the AFC Asian Cup 2015 in Australia.
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