Mindshare

Unilever’s Cornetto Engage Gen Zs With Indian Web Drama

March 6, 2021

Indian storytelling collective Terribly Tiny Tales (TTT) and GroupM agency Mindshare have released Season 2 of…
goal clear football predictor

Clear Shampoo Partners Big Data Football Predictor In Indonesia

October 30, 2020

Unilever-owned shampoo brand Clear has backed the world’s “smartest” football pundit in Indonesia, in a landmark marketing…

PepsiCo Banks On TikTok In Asia-Pacific's Marketing Arsenal

March 20, 2020

Following a partnership with adtech platform The Trade Desk, PepsiCo is poised to launch campaigns across…

India’s Branded Content Industry Boosted By Recent Partnerships

August 12, 2016

India’s biggest e-commerce player Flipkart will focus on branded content to drive growth and traffic on its platform.

Experts Predict China E-Commerce Boom

December 20, 2013

With an estimated 271 million online shoppers spending US$40,000 per second, China’s e-commerce industry is touted to be one of the world’s largest with more growth forecast.