Midea

Midea Backs Asian Football Confederation (AFC) With Latest Deal 

April 29, 2025

Chinese consumer appliances brand Midea has secured a partnership with the Asian Football Confederation (AFC) till…

The Chinese White Goods Battle: Now Midea Expands Football Portfolio

October 2, 2020

Last week, Chinese consumer appliance brand Changhong made a high profile investment into the China National…

Toshiba In Trouble: 18 Active Sponsorships at Risk in Asia

April 12, 2017

In recent years, the dominance of Japanese Consumer Electronics' brands has been usurped by their Chinese and Korean counterparts but one Japanese brand is grabbing the headlines for…