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Midea
Midea Strikes Landmark Partnership For AFCON 2025
July 23, 2025
Chinese smart home appliances brand Midea has struck a landmark partnership with the Confederation of African…
Midea Backs Asian Football Confederation (AFC) With Latest Deal
April 29, 2025
Chinese consumer appliances brand Midea has secured a partnership with the Asian Football Confederation (AFC) till…
The Chinese White Goods Battle: Now Midea Expands Football Portfolio
October 2, 2020
Last week, Chinese consumer appliance brand Changhong made a high profile investment into the China National…
Toshiba In Trouble: 18 Active Sponsorships at Risk in Asia
April 12, 2017
In recent years, the dominance of Japanese Consumer Electronics' brands has been usurped by their Chinese and Korean counterparts but one Japanese brand is grabbing the headlines for…
