middle east

Chinese Dairy Giant Mengniu Cements FIFA World Cup Partnership

November 11, 2021

FIFA has announced a deal that sees Chinese dairy giant Mengniu become an official partner of…

Taiwanese Cycle Giant Plumps For Middle Eastern Market With Fresh Partnership

August 2, 2016

Taiwanese bicycle manufacter Merida, the second largest in its category, is set to partner the first Middle Eastern pro-cycling team as their title sponsor and official equipment supplier,…

Vice Network Eyes India As It Stamps Footprints Across The Globe

June 23, 2016

One of the most influential pop-culture media outlets in the world, Vice, is set to expand eastwards as it opens a new bureau and production hub in Mumbai.

Content Network, Vice, Eyes India As It Stamps Footprints Across The Globe

June 23, 2016

One of the most influential pop-culture media outlets in the world, Vice, is set to expand eastwards as it opens a new bureau and production hub in Mumbai.

Aussie Wine Partners Manchester City With An Eye On The Chinese Market

May 31, 2016

Wolf Blass, one of Treasury Wine Estate (TWE)’s flagship brands, has become Manchester City's official wine partner for Asia, the Middle East, Africa and Mexico.

Continental Hedges On Football To Boost Presence In Asia

November 16, 2015

Fresh from its sponsorship of the 2015 AFC Asian Cup in Australia early this year, tyre maker Continental has renewed its ties with AFC for the 2019 edition…

Asia & Middle East Fuel Global Sports Growth

January 12, 2015

A recent report by respected sports marketing research agency Repucom has focused on the growing influence of Asian and Middle Eastern investment in elite sports around the globe.