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Mengniu Dairy
Chinese Dairy Giant Mengniu Cements FIFA World Cup Partnership
November 11, 2021
FIFA has announced a deal that sees Chinese dairy giant Mengniu become an official partner of…
Chinese Dairy Giant Yili Nets Basketball Deal; Overtakes Rival Mengniu
November 9, 2019
Chinese dairy giant Inner Mongolia Yili Industrial Group (Yili) has negotiated a deal to partner the…
China’s Dairy Giants At War Over 2022 Beijing Winter Olympics Sponsorship
June 26, 2019
Two major state-owned Chinese dairy companies are at war over apparently overlapping sponsorship deals for the 2022 Winter Olympics in Beijing.
Guest Feature: Why China Is Already The Biggest Winner At The 2018 FIFA World Cup
June 19, 2018
The 2018 FIFA World Cup in Russia seems to have already been won by a nation that’s not even participating! China.
2018 FIFA World Cup Scrabbles & Gets More Chinese Backing
June 11, 2018
Two more Chinese companies have come on board the 2018 FIFA World Cup jamboree, as brands are gripped by football fever.
Mengniu Gets Big On Football Sponsorship Ahead Of World Cup
February 27, 2018
Leading Chinese dairy player Mengniu has sealed a new, lucrative endorsement deal with football star Lionel Messi, according to local media reports.
FIFA Continues To Look For Sponsorship Dollars From The East
January 2, 2018
China won’t be taking part in the FIFA World Cup in Russia later this year, but that hasn’t deterred a series of leading Chinese brands capitalising on football…
Chinese FMCG Brands Reign Supreme On Home Turf
June 21, 2017
China's urban FMCG market grew 3% to about US$190bn in 2016 and Chinese brands were the main beneficiaries as they captured greater market share at the expense of…
Is Another Sponsorship Kerfuffle Brewing For Chinese Swimmer Ning Zetao?
January 11, 2017
Chinese swimming hunk Ning Zetao’s recent lucrative endorsement deal worth over US$1.5m with adidas is likely to get him in hot soup with the nation’s swimming authority.
China’s Latest Curb On Localised Reality TV Spinoffs Could Wreck Lively Sponsorship Market
June 22, 2016
More government restrictions await China’s TV entertainment industry; with the new regulations limiting the number of international TV show adaptations such as commercial hit The Voice of China…
