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Chinese-British Auto MG Steps On Sponsorship Gas in Asia
November 22, 2019
British heritage car brand MG Motor, owned by China’s SAIC Motors, is starting to break out…
Battery Brand Invests In SEA Games To Raise Brand Awareness
October 25, 2019
Vietnamese battery brand Pinaco is backing the upcoming 30th SEA Games in the Philippines in order to raise awareness across the region.
Interview: MediaPro Asia’s MD Takes Us Behind The Scenes Of The 2019 SEA Games
May 26, 2019
Earlier in March, ASN spoke to Lars Heidenreich, Mediapro Asia’s Managing Director, at the SportsPro OTT Asia conference to get the inside scoop on how the media rights…
Tourism Indonesia Surprises With Sadio Mane Move
October 23, 2018
Tourism Indonesia has come out of nowhere and secured an endorsement deal with Liverpool and Senegal footballer Sadio Mane.
Amazon Prime Deepens Its Football Content Offerings
March 7, 2018
After our feature on Twitter encroaching into the sports OTT world last week, Amazon Prime has now sealed a deal with La Liga in Spain to launch a…
Tourism Malaysia Maintains Spanish Love Affair With Suarez Endorsement
November 10, 2017
Building on an umbrella sponsorship deal with La Liga which began last year, Malaysia's tourism body has now struck another Hispanic deal by signing the Barcelona striker -…
Asian Tourism Body Looks Beyond Spots & Dots To Bag European League Partnership
May 27, 2016
While many Asian tourist boards measure themselves on archaic metrics, Tourism Malaysia has sealed a multi-dimensional deal with La Liga to stay ahead in a heavily competitive tourism…
