The UFC has negotiated a new distribution deal with Chinese digital content-sharing platform Toutiao as it bids to wrest a major share of the nation’s MMA market.
Dentsu has won media and marketing rights to the International Federation of Sport Climbing's (IFSC) events ahead of the sport’s debut at the Tokyo 2020 Olympic Games.
The market value of sports media rights in Asia Pacific, excluding China, is on course to reach US$5b this year, representing growth of 22% since last year, according…
The Asian Football Confederation (AFC) has secured a massive boost in revenue for its commercial rights, displacing its 25-year incumbent agency in the process.
Ahead of their pre-season Asian tour, Barclays Premier League champions Manchester United have announced a partnership with True Corporation, one of Thailand’s leading telcos.
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