A recent report has revealed most consumers utilise social media platforms as a means to promote themselves, rather than as a destination for fun and entertainment.
PepsiCo is activating its UEFA Champions League sponsorship on a global scale through content collaborations with digital sports platforms Copa90 and Bleacher Report.
China’s SEO and entertainment major Tencent has its eye on Southeast Asia; sealing a partnership with Thai digital book and magazine publisher Oookbee.
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