McLaren

Despite Coronavirus Turmoil, F1 Teams Score Asian Deals

March 14, 2020

Despite Formula One’s schedule falling victim to COVID-19, two of its teams have recently scored sponsorship…

Wearables Leader Partners McLaren As IOT Activity Grows

January 19, 2019

The world’s largest wearable device maker Huami has signed a deal with McLaren that will see the Chinese firm produce wearables for the British motorsport team.

Interview with McLaren: The only F1 team investing in Asia?

July 29, 2017

Formula 1 has been hosting events in Asia for just over 40 years but no team has put permanent commercial boots on the ground... until now.

McLaren Becomes First F1 Team In eSports

May 6, 2017

With the global eSports market reportedly worth almost US$500m, it’s little wonder that Formula 1 team McLaren-Honda has launched a virtual racing competition.

Sumo The Unconventional Route As McLaren Grapples For Japan

January 12, 2017

Sumo and sports cars are an unlikely pairing but British car maker McLaren, a challenger brand in Japan, has broken new ground with its sponsorship of Masakatsu Ishiura,…