McDonalds

ASN INTERVIEW: Spotify Asia's MD is looking Beyond the Banner

April 2, 2015

One of the biggest media trends in the past few years has been the rise of music streaming services such as Spotify, Pandora, Rdio, Deezer, Google Play Music...…

ASN Verdict: From the sublime to the ridiculous - Suarez bandwagoning

July 18, 2014

A week has almost passed but we are still recovering from the buzz and drama of the FIFA World Cup. Freakish scorelines on the pitch, topical memes created by…

Hello Kitty Goes Bubbly

November 13, 2013

The iconic kitty designed by Japanese company Sanrio becomes the first Asian animated character to get its very own champagne.

McDonalds remains sumo sponsor despite scandal

February 14, 2011

Despite losing significant sponsors and media partner following the 2010 match-fixing scandal, sumo wrestling in Japan has retained McDonalds as a major sponsor.

McDonald's Japan Stands by Sumo Wrestlers

July 14, 2010

McDonald's Japan will continue providing prize money for Sumo tournaments despite widespread withdrawal of sponsorship from other firms. McDonald's plans to provide prize money for the upcoming Nagoya…

McDonalds Malaysia to Screen World Cup Live

June 10, 2010

McDonaldâ€™s is making the most of its official World Cup sponsorship by bringing all 64 matches live to its customers in Malaysia.

Olympic Sponsorship Drives Unexpected Growth for McDonalds

September 11, 2008

McDonalds announced this week that sales in restaurants open at least 13 months prior to the Beijing Games rose by 8.5 per cent in August. Company representatives say…

McDonald's Coca-Cola Adidas Combine for Marketing Push

July 30, 2008

MacDonald's, Coca-Cola and Adidas, this week formally announced the beginning of a joint marketing campaign to be launched in Beijing and throughout China. The three Olympic sponsors will…