McDonalds

K-Pop Girl Group New Jeans Spices It Up With McDonald’s Collab

November 2, 2023

The much anticipated collaboration between fast rising K-pop girl group New Jeans and McDonald’s has finally…

ONE Esports Secures A Trio Of Sponsorship Deals

November 11, 2021

ONE Esports has secured a raft of sponsorship deals with blue-chip brands; insurance firm FWD, leading…

Louis Vuitton and McDonald’s Join The BTS Bandwagon

April 22, 2021

K-pop’s biggest boyband BTS has had a bumper week in the global endorsement scene, scoring deals…

McDonald's Taps K-Drama Fever For Latest Branded Content Campaign

June 1, 2019

Despite the huge Korean scandal that emerged from YG Entertainment this week, McDonald's has pushed ahead with a Korean drama-inspired campaign for a specialist menu item in Malaysia.

McDonald’s Dips Into The NBA In India

November 15, 2018

McDonald’s and National Basketball Association (NBA) are collaborating on NBA-themed promotions and interactive zones in select McDonald’s venues across India.

The Rap of China Rakes in Sponsorship Bling

September 23, 2017

Hot on the heels of Hanhoo's mega deal with Hunan's Up Idol, Baidu-owned iQiyi’s online talent show The Rap of China has been raking in some serious sponsorship…

Battle of The Idols For Fast Food Giants In China

June 30, 2017

McDonald’s, the world’s most valuable fast food brand, has announced that popular actor-singer Kris Wu will be its China ambassador.

McDonald's Severs Olympic Partnership Early As Part of Global Business Restructure

June 16, 2017

The International Olympic Committee (IOC) and McDonald's have mutually agreed to end their 40-year partnership early in an unexpected move for the retailer.

Fast Food Giant Backs SEA Games Again

May 2, 2017

McDonald's has become the silver sponsor of the 29th SEA Games and 9th Asean Para Games investing over US$230k in cash and kind.

Malaysia Hypes Patriotic Fervour Can Plug SEA Games Sponsorship Shortfall

February 13, 2017

Ahead of the upcoming SEA Games in KL, the Olympic Council of Malaysia (OCM) hopes more private companies will step in as sponsors to cover its shortfall.